Stanford’s iPhone Course: The Million Dollar Branding Campaign
19 May 2009 /
By Daniel Riveong /
Comment: 3 /
Tags: , , , , ,

1 Million iPhone Application Course Downloads… It was announced yesterday that Stanford’s iPhone Application Programming courses have been downloaded over 1 million times on Apple’s iTunes University. Stanford University’s move to allow anyone with access to iTunes to download a high-quality video of their iPhone Application Programming course was obviously not a move to convince […]


Read The Rest →


Featured content


Fitting in Social Media Marketing within the Agency
20 Nov 2009 /
By Daniel Riveong /
Comment: 4 /

For the past few months, I’ve been rethinking what it means to have a Social Media Marketing line in a Strategy-focused Interactive agency. As Alisa Leonard-Hansen from iCrossing says, there’s technically no such thing as Social Media – it is just that the web is social. So where does this leave us: Clients asking about […]


Read The Rest →


Beyond PPC and SEO Integration: Display-Search Integration
06 Mar 2009 /
By Daniel Riveong /
Comment: 3 /
Tags: , , , , ,

For a number of years, I’ve spoken about SEO-PPC keyword management integration and I’ve spoken a few times about the need to integrate Social Media and SEO efforts. But what many of us have forgotten from time to time is that awareness via display can significantly impact search traffic and conversion. Josh Dreller of Fuor […]


Read The Rest →



40 Years of Scenario Planning
06 Feb 2013 /
By Daniel Riveong /
Comment: 12 /

We’re All Thinking About Design Thinking For the past five years, I’ve had a keen interest on innovation processes, such as “designing thinking.” These days the “innovation” and proceses that support innovation like “design thinking” are the buzzwords de jure. The Google Trends chart above shows a skyrocketing increase in “design thinking” search from 2007 […]


Read The Rest →


Mini-Review: Obreht’s The Tiger’s Wife
08 Jan 2012 /
By Daniel Riveong /
Leave a Comment /

I’m a little behind my book reviews for The Tale of Hodja Nasreddin by Leonid Solovyov and The Hunger Games by Suzanna Collins. To catch-up, I’ll start on the latest book: The Tiger’s Wife by Téa Obreht. I have read fiction of the Balkans before – none of them happy, but each sad in their own way. […]


Read The Rest →


Fitting in Social Media Marketing within the Agency
20 Nov 2009 /
By Daniel Riveong /
Comment: 4 /

For the past few months, I’ve been rethinking what it means to have a Social Media Marketing line in a Strategy-focused Interactive agency. As Alisa Leonard-Hansen from iCrossing says, there’s technically no such thing as Social Media – it is just that the web is social. So where does this leave us: Clients asking about […]


Read The Rest →


Stanford’s iPhone Course: The Million Dollar Branding Campaign
19 May 2009 /
By Daniel Riveong /
Comment: 3 /
Tags: , , , , ,

1 Million iPhone Application Course Downloads… It was announced yesterday that Stanford’s iPhone Application Programming courses have been downloaded over 1 million times on Apple’s iTunes University. Stanford University’s move to allow anyone with access to iTunes to download a high-quality video of their iPhone Application Programming course was obviously not a move to convince […]


Read The Rest →



Recent postings


Fitting in Social Media Marketing within the Agency (20 November)
20 Nov 2009 /
By Daniel Riveong /
Comment: 4 /

For the past few months, I’ve been rethinking what it means to have a Social Media Marketing line in a Strategy-focused Interactive agency. As Alisa Leonard-Hansen from iCrossing says, there’s technically no such thing as Social Media – it is just that the web is social. So where does this leave us: Clients asking about […]


Read The Rest →


Moving Beyond Asking “What is the ROI of Social Media?” (4 November)
04 Nov 2009 /
By Daniel Riveong /
Comment: 2 /
Tags: , , , ,

Countless publications and blogs, including this blog, have been dedicated to answering what is the “ROI of Social Media.” The question, however, is misguided. To be sure, this is the question your COO and CFO is asking, but greater men and women reply back and answer the question with what they should be asking. We […]


Read The Rest →


Career Update: Focusing on the “Ever Closer Union” (2 November)
02 Nov 2009 /
By Daniel Riveong /
Comment: 1 /
Tags: ,

I’ve been working in the SEO field for over 10 years and have even done Y2K SEO campaigns. And in the past three of those years, I have more keenly focused on SEO and how it relates and integrates with PPC, analytics and Social Media. Well 3 months ago I was promoted by e-storm international […]


Read The Rest →


Branding on Twitter: Agency v. Employees (8 September)
08 Sep 2009 /
By Daniel Riveong /
Comment: 3 /

Last week, I decided to review the number of followers an official agency twitter account had versus some of their high-profile employees. For most Social Media Practitioners, the results I found were not surprising: More people followed the individual behind the Agency name, rather than the official Agency presence themselves. But rather this data go […]


Read The Rest →