For Search Engine Optimization (SEO), gone are the days when SEO was simply optimizing titles, meta tags and placing a few links here and there and reporting was simply rankings. SEO is now a multi-disciplinary exercises in both skills and talent and in blurring the fields of PR and marketing.
SEO Project Management – Who are the Stakeholders?
On WebMasterWorld, Tedster and paynt touched off a long thread asking “Is SEO evolving into full Project Management?” Indeed, SEO now takes on a wide-variety of stakeholders and each participant needs to be educated on the goals and strategy of SEO and how their area of responsibility is one of the several key components of a successful SEO campaign.
If I missed anything or you have your own ideas, please let me know and post a comment.
Interestingly, Michael Martinez over at SEOMoz is covering this very topic the same day I started writing this post in “SEO Strategies: Organizing Your Project Team“. I especially like his coinage of the term “Search Engine Placement“, its a more apt description for what SEO and PPC will evolve to become, as the lines between marketing and PR blur and social media changes how we view SERPs (search engine results pages). I’m definitely adapting the term in some of my future postings.