Introduction: Oodle Rolls out Personal Search
Personals is a booming industry, a recent Pew Study notes that “31 percent of all American adults (63 million people) know someone who has used a dating Web site, while 26 percent (53 million people) know someone who has gone out with a person he or she met through a dating Web site.”(1)
With such a large market available, Oodle Personals has found a useful niche:
Vertical Search: Expending the Definition of Search Engine Optimization
Indeed, as mentioned in “Organic Traffic Optimization? Doing Agnostic SEO“, the growing lists of vertical search engines places emphasis on the need at ensuring a website’s content is indexed beyond Google, Yahoo and MSN. Content should also be looked at how competitively positioned it is on vertical search tools. For example, people doing online dating search can be very picky – on ethnicity, religion, age, interests – does the profile easily lists all of such data? Is the data listed in a way people would search for? Available on feeds to engines like Oodle? Publicly (like LinkedIn does now)? Note that there are also privacy issues like “What control does the user has to be indexed by a third-party?”
Disclaimer: I know several Oodlers quite well and have even attended a Oodle sponsored event (To SMCers: and not, I didnt get a free drink out of it).