Making Video Ads Viral. But how about Direct to YouTube Viral?
I’ve been noticing that LinkedIn has been very aggressive in displaying video ads for Cadillac, a film called “Reign Over Me” and Google’s Gmail video. Yet, while being all videos advertisements, they share three very different paths when looking at what the ads link to:
Cadillac and Gmail both wins points for execution, but the Gmail Team has a very interesting link back to YouTube. And here’s why:
This method is not for every client or advertiser. But for those who feel their video has strong “viralbility” and probably has strong attraction for a young adult audience, a YouTube-based Video Ad like Gmail’s should be considered.