Category: Linkbait

  • Defending SEO: Why SEO loves Social Media & Linkbait

    Steve Rubel of Micro Persuasion caused a stir in the SEO community last week by declaring that “SEO Shenanigans Pose a Clear and Present Danger to Social Media“, writing: “I have recently witnessed a disturbing trend. Some respected experts are advocating launching social media marketing programs solely for the purpose of influencing search engines, rather…

  • SEO is Dead! Where is Your Audience Searching?

    SEO is Dead! Well, maybe your Google SEO Why is SEO important? Because the majority of people search on the Internet to find things…reviews, contact numbers, shopping etc. But what is Search? Google? Yahoo? If you’re search engine optimization campaign is targeting Google, then what are you doing about the “searches” on Del.icio.us, Technorati, StumbleUpon,…

  • SEO as Website Positioning Strategy? – Updated

    Emergence-Media’s Community by TouchGraph.com Update: Fixed MS Word HTML issue. Thanks to Jake for letting me know. Search Engine Optimization or Strategic Website Positioning? Search marketing veterans have seen the shift of SEO tactics moving from keyword density and page title optimization to the leveraging of PR-like tactics to conduct link-building (building rankings by having…

  • SEO Linkbait v. Online WoM Campaign: The Difference is Positioning?

    Recently my co-worker, Kevin Reyes, and I had discussions on the differences between SEO Linkbaiting and Online Word-of-Mouth Campaigns. Credit goes to Kevin Reyes for bringing this up as a blog post. So what is the difference between SEO Linkbait and an Online WoM Campaign? True, they are not mutually exclusive to each other. But,…