Category: PR

  • Repost – Intuit’s Leaked Letter to Mint.com: A Lesson in Social Media Reputation Management

    Here’s a repost from a blog post I did for e-Storm International (where I work) from two weeks ago about  Intuit PR issue regarding Intuit’s letter inquiring about Mint’s user base. _________________________________ Leaking of Intuit’s Letter to Mint.com and the Fallout This morning, word spread quickly of a legal letter from Intuit asking Mint.com (rival…

  • Email Pitches to Bloggers: Where to go with Blogger Relations

    Marshall Kirkpatrick is Angry at Bad Blog Pitches. Last week was a rough week for marketing and PR professionals in the blogosphere. Chris Anderson (Wire/Longtail), David Meerman and Marshall Kirkpatrick (Read/Write, TechCrunch) wrote critical posts to PR folks who are trying to reach out to bloggers. Chris even published a list of emails from PR…

  • Blog Outreach: How to Pitch Bloggers

    Going through the NewPR wiki, there are easily over 40 blog posting covering the area of “How to pitch a blogger”. But there lacks a good, single, comprehensive list, this is Emergence Media’s attempt at building such a list based on this outline: Overall Strategy Messaging and Approach Making the Connection: First Contact After the…

  • SEO as Website Positioning Strategy? – Updated

    Emergence-Media’s Community by TouchGraph.com Update: Fixed MS Word HTML issue. Thanks to Jake for letting me know. Search Engine Optimization or Strategic Website Positioning? Search marketing veterans have seen the shift of SEO tactics moving from keyword density and page title optimization to the leveraging of PR-like tactics to conduct link-building (building rankings by having…

  • Measuring Engagement Metrics for Social Media Marketing – Part 2

    Recaping Part I on Engagement Metrics Part I discussed the following: Outlining Engagement Metrics (in a Dashboard Report too): Eric Peterson lays out in snapshots not only what his view of metrics would be, but also look like in a actual report (something other have yet to do). Calling for Holistic Measurement: Working with “buzz…

  • Social Media Release (SMR): Metrics Anyone?

    Social Media Releases: An Introduction There has been ongoing coverage regarding Social Media Releases (also known as “Social Media Press Releases” or “New Media Releases”) and with much debate over its merits and even more existential questions of why press releases even still exist. Stowe Boy gives a rough (and somewhat cynical) description of SMR…

  • Welcome Social Media Relations Agency. Wither Public Relations.

    Note: Emergence-Media is still officially on a break. This is just leisurely Ritual Coffee Roasters/Grove Cafe blogging. Quick Commentary Steven Rubel recently proclaimed that there’s no such thing as Social Media because “in 2006 all media went social“. Throwing up RSS feeds and enabling comments – or SMOing articles in the Washington Post– does not…

  • SEMLogic: SEO needs Creative/PR Help

    Executive Summary A study by Fotrune Interactive, a well-known SEM and Reputation Monitoring firm, has found that inbound link quality, the quality of the websites that link to your website, is the most important common factor for ranking well in Google, Yahoo and MSN (GYM). These findings highlight the need for SEO teams to work…

  • Higher Blog Adoption Among Fortune 500 v. SmallBiz

    Introduction Via Steve Rubel at Micropersuasion, eMarketer released a report stating that only 1.5% of the 200 companies on Forbes’ “Best Small Company” list have a blog, compared to 5.8% of the Fortune 500. Quick Analysis While eMarketer’s statistics are interesting, there are two issues to consider: Resource-wise, larger companies can afford to blog, while…